Ida and Lisette
We have long had the idea of wanting to show you our news as well as classics on different types of women in professional photos.
Something we always want to show at Mondo Kaos is that we are a clothing store for all women. Young, old, xs to plus size , tall and short, and generally everyone who wants to dress in clothes that are flattering for the female body.
That is why we are also always super happy about photo reviews, other photos you share with us, as well as the photos we take of you in the store because they give other customers the opportunity to perceive the clothes as they look on different women, and visualize that they can wear something similar. It is with this starting point that we have taken the step further, so today we present you to Ida and Lisette wearing beautiful Mondo styles, in beautiful professional photos.
No two women are alike
We got the idea to do a "fashion shoot" with two beautiful Mondo ladies, to show some of our classic Mondo Kao clothes, such as the pencil skirt and the Ava dress, on two women who don't otherwise make a living from being photographed. You could say 'ordinary women', but what Stine says, she has dressed a lot of women in Mondo Kaos, and no two are alike!
With this photo shoot, we will show you all the beautiful clothes on two fantastic ladies. We want to show that, despite very different expressions and bodies, they can both wear the same outfit and completely different ones.
Most important of all: that no one should let themselves be dictated or limited by what they can wear, but decide for themselves how they want to dress to feel comfortable.
Authentic Beauties
Since we definitely intend to make more of this type of photos in the future, we have chosen to call this set-up 'Authentic Beauties'.
Authentic Beauties covers the fact that the 'models' do not normally stand in front of a camera, that they are women with jobs and everyday life like many others, and above all that we do not, with photoshop or filters, try to cover up who they are and how they look The pictures you see here have not received any treatment other than the light has been turned up a bit. That is it.
Mondo ladies Lisette and Ida
The two women we were lucky enough to have on our first shoot are women with lots of fun. Both Lisette and Ida are outgoing women with communicative jobs, and we wanted you to be able to see that they were women who had had fun in the photos and radiated lots of good energy in front of the camera.
It's not just about the clothes fitting and presenting well, it's at least as much about how you feel when you're wearing clothes that both dress and suit you, and maybe even help you express who you are.
Lisette
We asked Lisette to say a little about herself and her relationship with clothes.
I am a mother of two, and on a daily basis I am a shampoo pusher with green eco hair products for salons. 35 years. Originally from O-town, but now I live in an old cigar box in Fredensborg, which my husband and I are modernizing. My clothing size has fluctuated up and down from size 12 to 16 in the last 4 years due to pregnancies. But regardless of size, I always feel like my most beautiful and best self in Mondo's fantastic dresses. Whether it's heavily pregnant, new mother or boss lady - Mondo is always my go-to store.
Lisette typically wears an A-line . She eventually owns quite a few Ava dresses and wrap dresses from The Seamstress of Bloomsbury .
At the photo shoot, we also styled both Lisette and Ida in clothes they wouldn't necessarily go for themselves, precisely to show that you shouldn't be afraid to think outside the box.
Ida
"My name is Ida Rud, and I'm 39 years old. I'm a trained journalist and a real geek when it comes to film and music. That's why I'm lucky to have my dream job at Troldspeillet, where I make podcasts, TV and the music program Stegelmanns Score on P2, which is about film music.I also often send music on P6, write articles for newspapers, magazines and in particular Filmmagazinet Ekko.
I live with my boyfriend and love going to the cinema and concerts with him.
I have participated in two documentary series on DR3, respectively called Fat Ida and Ida's fat camp, where I share about life as a fat person - because I have been that way all my life. Therefore, I have also had an ambivalent relationship with my body and with clothes. As a child and young person, I could never get the clothes that the others wore - or just smart clothes. In time I become a teenager and contrarian, then went into mysterious clothes from military surplus warehouses and thrift stores, since I didn't fit in anyway. Several years had to pass before I felt that I had to be feminine, even if I did not have an ideal body. But luckily I've learned that, and I love clothes, but they have to stand out a little, because I do that myself with my interests and my body anyway.
For many years it has been difficult to find clothes that fit me, but gradually there are more and more brands that are becoming more inclusive. Because I've been used to forcing my body into clothes that didn't really fit, I can get a little confused about what actually fits and is comfortable, but I'm learning all the time and stop looking at the size in the neck and more, how I feel in the clothes - whether I can relax and whether it suits my mood.
My weight fluctuates, but currently I'm around a size 50-52. Funnily enough, my height doesn't fluctuate and I'm 175 tall."
Thanks to both Ida and Lisette for standing up and playing along and talking about themselves and their relationship with clothes. Many women can probably nod in recognition at just not fitting into a certain fashion template, and feel that you are therefore wrong. Of course, we are never wrong as women and bodies, but we have to look around for some clothes that don't make us feel that way.
When we have asked Lisette and Ida to write their 'size', it is so that you can relate to the fact that size and body type and body understanding are not the same. As Ida writes, you just have to forget the number on the back of your neck! The number is indicative, it is the individual piece of clothing that you should feel comfortable in.
Behind the camera: Nadia von Rikka
Nadia is particularly focused on photographing women and women's bodies. As she herself writes, she specializes in portraits, nudes and pregnant women.
She photographs all kinds of women, and in all sorts of ways, but what is common is the perfect in the imperfect. So she doesn't photoshop away the wrinkles, or smooth out the stretch marks and orange skin, instead the focus is on a strong and unique expression. We simply think that she is really good at making women look beautiful by being herself.
It is our own Stine who has dressed the two beautiful women. You can't tell from the pictures that Ida loves to wear pantsuits and Lisette in Ava and wrap dresses on a daily basis. Here, Stine shows that the possibilities are much greater than we think.
Stine has also taken loving care of her hair and make-up and, of course, extra effort has been made to match the two outfits to each other, but in principle Stine has only done what she does for customers every single day in the store. She dresses women in clothes that dress them, and has dressed our 'authentic beauties' here, which she dresses everyone who comes to the store and wants our help.
We hope that we have succeeded in showing you that most of our clothes can be worn by many different (body) types, so you should not be afraid to throw yourself into something new.
We will present the next part of our 'Authentic Beauties' series to you next month, where we will focus on the party clothes for the upcoming Christmas parties, and show you lots of fantastic Christmas dresses as well as beautiful New Year's dresses. We promise it will be fun and guaranteed to be FESTIVAL!
💖 Team Mondo Kaos
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