This customer portrait is part of a series of mini-blogs where we have interviewed some of our lovely #mondoladies based on their use of #mondolady and #mondokaos on Instagram <3
This portrait is of the wonderful Heidi, who has a background in economics, loves to travel and crochet, and has a penchant for waist-cut dresses!
Heidi is 33 years old and lives in Vanløse, in a small apartment with a garden. She is a trained administrative economist, which means she knows a lot about numbers, law and people. She loves to travel and often takes trips to London, where she explores the quirky, hip neighborhoods of Campden and Soho. In addition, Heidi also spends time on various cultural experiences here in Copenhagen and crocheting, which she is really good at.
Heidi's interest in the retro universe and its feminine dresses and fashion is relatively new. However, Heidi has only worn dresses for the last 10-15 years because she doesn't like wearing pants. She doesn't feel comfortable and thinks they are tight in the wrong places, and she has even experienced negative comments when she has worn pants, which hasn't made her relationship with wearing pants any easier.
Heidi has worn dresses for many years, but it wasn't until a few years ago that she got to know the retro universe. She told us that one day she was browsing Facebook and stumbled across an ad for a red, waist-cut swing dress in a plus size retro clothing group she had joined. She wrote to the seller, drove over and tried on the dress, which fit her figure perfectly, and bought it on the spot. When Heidi got home, she tried the dress on again and started thinking about exploring this retro style of clothing a little more, because the cut really suited her figure and she felt really comfortable. Then she started googling brands and stores that sold dresses in that cut and style, and that's how Heidi got to know Mondo Kaos.
Heidi first visited Mondo Kaos in the summer of 2018. She needed a petticoat to wear under her red swing dress because she was going to the theater. After some time researching and looking at various recommendation sites and reviews, she decided to stop by the store on Birkegade, where she immediately fell in love with the many colorful, feminine dresses and was greeted by a loving, personal service that helped her find the perfect petticoat for her dress.
Heidi's favorite type of dress is a waist-cut dress because she has a full hourglass figure and therefore wants to define her waist and accentuate her curves in the most beautiful way. For everyday wear, she prefers A-line cuts because they are feminine without attracting too much attention. Heidi also likes the uniform look and has several dresses with collars and tie details that add a little edge to an otherwise very feminine look.
When we were taking pictures of Heidi, she also chose dresses with a waist-cut cut, with the exception of one.
The first dress Heidi tried on was the 'Peter Pan' collar dress from Very Cherry, a classic waist-cut A-line dress with a white collar that gives that cute, playful uniform vibe that Heidi likes. A formal dress that's still feminine and can be styled in so many different ways!
The second dress Heidi tried on was our knitted dress from Palava. It's designed to look like a two-piece suit, which gives the dress a more formal yet relaxed look. At the same time, it's very comfortable to wear, both because it's made from 100% organic soft cotton knit and because it doesn't need a zipper or any other closure!
TheBetty dress from House of Foxy was the third dress Heidi tried on. This dress was also the exception, as it is not waist-cut, but instead has an empire cut, which means that it cuts just below the bust. However, the dress is fitted, so Heidi doesn't lose her waist in the dress and it's still beautifully defined - we love the cut for Heidi's full figure and think it gives a formal, feminine look without being challenging.
The last dress Heidi tried on was the Rita dress in new years print from Palava. She already knows the dress model and, like us, was crazy about the cute firework print. Out of the corner of her eye, Heidi spots the grey melange cardigan from Emmy Design, which is a perfect color match to the background of the dress, and suddenly a feminine, casual New Year's dress look was created!
Heidi's new style started with the discovery of a random red dress on Facebook, and it evolved out of Heidi's curiosity and desire to feel good about herself and her figure and the right to dress how she feels. Heidi has a mantra that says "if I feel good, I look good", and therefore the most important thing for Heidi when shopping is that she feels comfortable in the clothes she puts on. This requires, among other things, that it's made from a high-quality material, preferably breathable and stretchy, and that the cut is cut properly and sewn well, so she doesn't have to worry about whether it 'fits' her figure. She will always prefer to buy a high-quality dress in both design and material because she knows it will last longer - and because she knows that's how she feels most comfortable and becomes the best version of herself!
Thank you so much for letting us interview you, Heidi! We can't wait to see you again!
If you want to get to know Heidi and her universe and style better, you can follow her on Instagram HERE!
Love, Team Mondo Kaos ❤️
Customer portrait no. 1 Rebecca ❤️
Rebecca is one of our younger customers with her beautiful 20 years! She lives in Virum and is currently studying to become a nutrition assistant at the Hotel and Restaurant School...
Customer portrait no. 2 Stinemaria Mollie ❤️
Stinemaria Mollie is 45 years old and lives in Hvidovre. She is the mother of Mads, soon to be 20, and Liv, 15, and is married to Lars. Stinemaria works as a writer and speaker...
Customer portrait no. 3 Luise ❤️
Luise is 42 years old, she lives in Allerød and is the mother of a boy of 12 and a girl of 9. Luise works in
Copenhagen Airport Security, and she has a great love for 50s fashion, style and music...
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