Is it just me or has pink got a new reputation? After years of being associated with 'pretty in pink', or 'baby spice', and all in all perhaps more of a girly or young color, it's as if pink is now a color of femininity and strength.

An idea of owning your femininity and not being afraid to show off.

We see many shades of pink in all our new collections. Spring will always call for a soft pink, pink with flowers or dresses in white and pink gingham.

The dominant shade we see right now is dark pink in the form of hot pink, Barbie pink, berry pink and magenta. Hot pink is a color that expresses femininity and daring. For all vintage-loving women, it's a color reminiscent of the Shocking Pink that Elsa Schiaparelli made popular in the 1930s and 1940s.

Schiaparelli herself said of Shocking Pink: "It is luminous, insolent, flattering, life-giving, like all the lights and birds and fish in the world put together, a color of China and Peru, but not of the West - a shocking color, pure and undiluted."

We've got dresses in many different styles, and they're perfect for summer and for those who are excited to ride the pink wave.

If you fancy one of the beautiful new dresses in the amazing hot pink, check out the new Fatale pencil dress with off shoulders from The Pretty Dress Company. It's gorgeous and will look great for all festive events, summer weddings and drinks with friends.

If you're looking for a beautiful everyday dress, our own brand Daisy Dapper offers the classic shirt dress or the new Jane wrap dress in the beautiful color. Cindy from The Seamstress of Bloomsbury in the elegant 40's style has lots of width in the skirt and is another great choice for a beautiful dress in Shocking pink which is super versatile.

And if it's swing dresses you're looking for, we have a great selection for you in hot pink. Our super popular Marilyn dress with the beautiful waist piece and matching belt, or how about the Hourglass swing dress or the perfect sleeveless summer dress, Lola.

Of the delicate pink dresses, you can go all-in on a chic 1950s look with the brand new Lola dress from The Pretty Dress Company. Lola has the feminine sweethart neckline and is sleeveless. If you're more into dresses with sleeves, there's the Leyla and Hourglass swing dress, with long and short sleeves respectively, both from The Pretty Dress Company and with lovely full swing skirts.

If you're more into the 1940s soft drape and ruffles, there's the new Lilian in pink from Bloomsbury, or the Cindy dress with a side bow and flattering A-line hem.If summer is all about big parties, there's the floral pencil Hourglas dress from The Pretty Dress Company, perfect for the wedding guest or other big summer celebrations.

The pretty new Priscilla swing dress in delicate pink and white gingham checks is the perfect summer dress, with its delicate look and comfortable cotton making it ideal for hot summer days.

Hello Barbie Let's go party! Barbiecore is an aesthetic of playful pink outfits and accessories. You can't help but think that this rebranding of pink might have something to do with the reinterpretation of the Barbie movie and the way it tackles being a woman in the world! A world where we are still searching for the ideal way to find equality, where women's abilities and skills don't need to be altered to be equal, and most importantly, a world where you shouldn't be judged on your looks.

If you need a little something extra to spice up your vintage pink look, we have the finest bracelets in both soft pink and hot pink. Take a look at our selection of socks and tights from Swedish Stocking, and the many fine vintage style shoes and heels.

We also have lovely cardigans that you can wear over most of the dresses. For example, there's the Susie Q cardigan from Emmy design in 100% cotton, perfect for summer evenings.

And of course, you can always drop by the store, where we are always ready to help you on your hunt for your favorite pink outfit.