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Daisy Dapper in-house brand
Feb 23, 20224 min read

Daisy Dapper in-house brand

Mondo Kaos takes over Daisy Dapper

As most of our customers and followers have probably already seen and heard, since the turn of the year 2022, Mondo Kaos has taken over the fantastic retro brand Daisy Dapper . Mondo Kao's owner Ditte, who has run Daisy Dapper since the beginning, jumped right in when Matilda from Daisy Dapper contacted Ditte with the offer to take over.

We are super excited and looking forward to continuing Daisy Dapper in Matilda's spirit, and that is why we would like to tell you a little about the history of the brand, as well as how it all began for Matilda, who at a very young age was inspired to start her own Corporation.

A trip to Las Vegas

Matilda had been to Las Vegas, where she had fallen in love with the 50s pin up style. She thinks that something similar was missing in her hometown of Stockholm, and that is why she opened the store Daisy Dapper.

She came up with the name because she had always loved the name Daisy, which is also a flower, and because she associated it with the 50s. Dapper means petite, lively and smart, something she felt suited herself well, and so the name just sounded good; Daisy Dapper ! She opened the store in 2010, but with the desire to create her very own, the first Daisy Dapper collection saw the light of day already in 2012.

Marilyn, Dita and old photos

Mathilda found inspiration for the look in Daisy Dapper's collections from both the old Hollywood films, but also today's famous pin up girls like Dita von Tease, and not least Matilda's grandmother's photo albums. The idea was that the style should be feminine and vintage classic, and that all women should be able to feel comfortable in the clothes.

This is how the clothes are made

Daisy Dapper's collections are produced at a family-owned sewing studio in Vietnam, with which Matilda has been in close contact from the very beginning. From design and sewing to the selection of fabric and material. When Matilda decided in 2021, with a 3rd child on the way, that now was the time to say goodbye to darling Daisy Dapper, she contacted Ditte to offer her to take over the business.

Daisy Dapper in-house brand at Mondo Kaos

Ditte has for a number of years wanted to start an 'in-house' brand, so when Matilda offered Ditte to take over Daisy Dapper, it felt like the right thing to do.

Daisy Dapper has always had her very own unique style, and that is of course something we want to respect and preserve. But when we offer new collections in the future, we will also look at what suits us and our customers in Mondo Kaos, and therefore you will also get to see previous designs with 'a touch of Mondo Kaos'. We are already in full swing and look forward to presenting you with the first collection this spring.

New vintage design from Daisy Dapper

Today on the blog we will show you some of the very classic Daisy Dapper styles on a model who has always loved Daisy Dapper, namely the Danish Miss Confetti.

A brand new model is the beautiful Connie model, which is a classic pencil dress with decorative buttons and a beautifully figure-hugging look. In the darker colours, it can be styled beautifully in a cool pin up look, as well as a toned down everyday look, depending on which accessories you style with. This is the last style designed by Matilda that has not previously been launched.

Classic Daisy Dapper

There is the elegant Emma dress, which in the rust-brown color with a lighter contrast, has a slight 60's touch, and will look especially beautiful on all the chestnut-brown, red-brown, red-haired and red-blonde vintage-loving women. It is a classic that has been a part of Daisy Dapper's collections for a long time.

And last but not least there is the beautiful Marilyn dress. There is no doubt at all where the inspiration for the beautiful swing dress comes from. The dress focuses on a voluptuous hourglass figure, with a beautiful cut around the bust and hips and a waist piece that sits tight and with an accompanying belt puts full focus on the female form. This dress is probably one of the designs that best characterizes Daisy Dapper, and therefore there is no doubt that this is a model that you will see again in future collections.

Follow the process...

In February 2022, Matilda gave birth to her 3rd child, and we wish you congratulations on the addition to the family and look forward to following what the future holds for Matilda and her fine family.


And then we are really looking forward to the new adventure with Daisy Dapper. We will of course update continuously, and we hope you will join us on the journey ❤️


Warmest regards,


Team Mondo Chaos


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